Website Optimization Management Services

Website optimization management services are offered in two parts. Both are part of the same management plan but they are seperated by their nature. The first part of this plan is to provide changes to the existing website. Any and all recommended changes will be verified with your administration before changes are made. This is to ensure that the suggested changes are not altering anything that your company considers important to your website success. The second part of this plan is to provide a more long-term solution to ensure consistently high positioning in the search engines. Continued research into current conditions of search engine algorithms and internet trends will be reflected as they happen. This is to ensure that high placement is maintained through constant analysis and proactive measures.

Phase 1 Management

Before any work is begun on your site, pre-optimization benchmarking is done to get a baseline for improvement analysis. From this and other research methods, we will enter phase 1 to determine what changes should occur within existing pages to achieve better ranking. This will include looking at internal link structure, or which of your pages point to other pages of yours. Internal link structure helps your customers to navigate your site better and helps focus attention from customers and search engines on certain pages of your site.

Your site will be checked for valid HTML to provider functionality on all browsers and to help 'thin' your pages for search engine spiders to crawl your site. Robots.txt file will be checked for validity and optimized to provide the best performance for your server. Valid P3P compliance audit will be made to meet privacy reporting standards and an automatic file will be created that browsers read upon entering your site. Image optimization report will be generated to inform you of the size difference using optimized images.

Ontology Reports will look into words that the search engines think are related to your keywords. Did you know that if you were optimizing for the word "car", the word "racing" should be used instead of "race"? This subtle difference can boost your rank for search terms related to the word "car"! It wouldn't matter that you or I could come up with 50 other words related to the word car in our minds, the search engines are looking for specific words. Comptrio finds these words and creates suggestion to modify the text on pages using this data.

Keyword analysis reports look into which words are searched for, how often, and how many competing sites are using the same words. From this data it becomes easy to find out which words a #1 spot can be achieved easily and bring in 1,000 visitors a month from people searching that phrase. This is better than 1,000,000 people searching for a term where you rank #112 on the results pages of search engines. Comptrio will find these niche markets and create useful pages focused on these keyword phrases. These are not "doorway pages" in the ugly sense of the word. These are valid pages with useful, original content that adds value to your website as well as being a handy way to pull in traffic to your site. If the keywords don't fit your site or if a niche page doesn't fit your site we will pass on that phrase. This ensures that you have a quality site that your visitors find useful at all times.

Complete HTML review will uncover which tags are not being used at all, or not being used properly on your site. Taking advantage of little known HTML tags and using tags that HTML editing software doesn't use will give your site an extra edge over your competition and help boost your positioning. Sometimes this alone will help get your niche pages to a #1 spot their first week out!

The initial services are available as a 3-month contract renewable monthly after that.

Phase 2 Management

Phase 2, or extended plan, is available after the initial work is complete and is designed to maintain a top position for all keywords used. This will mostly entail the management of a link exchange program for your site which is one the best promotion tools you can have on a website.

Using a link exchange directory on your site allows for loads of new traffic to come to your site and also provides backlinks which the search engines love! All of the major search engines use backlinks as at least some portion of their ranking algorithms. So, you not only get visitors from other websites, but you get a better ranking and more visitors from the search engines as well. The best part about this is that if you ever decide to stop improving the link directory, you can keep the links inside and keep those sites linking to you. Some sites grow their directory eternally, others stop after their first #1 rank is reached. Please understand that other sites are actively linking all the time and will pass you up if you stop growing your directory.

Something I rarely hear about from SEO vendors is about obtaining quality links. Some do, most don't. It would be easy for us to promise to get you 1000 links and not tell you that you will be linking to banana salesmen, wrinkle cream, car lots, make money, and stain removal websites. Perhaps a category or two I mentioned will be related to your target audience, but I doubt the entire list applies. We select reputable website owners with well-ranking sites. At your option we can avoid direct competitors, but sometimes they give the most valuable links to your site. What we offer is a high-quality selection of websites with valuable links back to you. The list can grow as fast as 300 links/month or as few as 50 links/month. We will do everything we can to get you as many links as possible, but with poor-quality links you can actually hurt your ranking.

Submission to search engines is not necessary with good backlinks, but a submission to DMOZ is still important. DMOZ is a HUGE directory of websites that offers it's listings to most of the search engines out there. Not just the major ones, but many of the smaller engines also. Placement in DMOZ is perhaps the most important thing to do for good rank and high-volume traffic. Still, we submit to the top search engines to be sure your site is picked up. Most sites are spidered from incoming links before they get spidered from being submitted.