On Site Optimization

On Site Optimization techniques take place on your website. These are changes that adjust your site structure to focus attention on certain anchor pages. This gives a higher value to the 'more important' pages of your site.

What is Ontology?

Other techniques look into the ontology of the words upon your page. Ontology is defined as being the study of the relationships between words. As we've all heard, computers are simple input/output machines (well, not so simple). The different search engines recognize certain words as being related to the more important keywords you choose.

Let's talk about pie!

If you have a site related to 'pies' you might also choose to mention 'oven', 'apple', 'ice cream', and 'crust' on your pages as well. It all points to being more relevant to the search term 'pie' and you will be ranked better for it. But a human must enter these related words so the search engines are limited in their understanding of these words. The only way to effectively pull off this strategy is to know exactly what spelling and version of these words the search engines are looking for.

What else do we have?

There are other HTML tags that are not used often in websites. These tags help direct users with disabilities and search engine spiders to other pages of your site.

I heard about this one technique that ranks me #1 overnight and re-grows hair at the same time!

There are as many wrong ways to do SEO as the imagination of the internet can hold. We do not use sneaky techniques that could get you banned from the search engines. We plan to be around on the internet for a long time to come and consider ourselves to be law abiding keepers of the web. We just take advantage of tags that aren't supported well in the major editors out there (another distinct advantage of hand-coding).

Oh, so you wouldn't do the unthinkable to get me #1 postioning on the big search engines?

No. If you intend to be around for a while on the internet, don't use these methods. Understand what your SEO is doing to get you on top. The search engines will hold you responsible for your site no matter who is optimizing it.