How big is a blog?
One question that I am often asked is how big an ‘average’ blog post should be. While there is no one answer for this, I have developed a “3-4″ guideline to use when blogging for SEO purposes. The 3-4 guideline is one of many ways to know how much blogging is enough to satisfy search engines while setting a reasonable goal for your efforts. It consists of 3-4 posts per week with 3-4 paragraphs per post and 3-4 senteces per paragraph.
Posting new articles 3-4 times per week will keep your blog quite active and help to bring in many new users to your site. It is not that difficult to think of 3-4 topics per week if you are keeping up with your website, if you are knowledgable, and have something to offer your visitors. Chances are good that you have many situations worth writing about each week. Write about solutions to problems, write anecdotal content, at some point during the week you can easily say “Oh yeah!” and have yourself a new topic.
3-4 paragraphs will help set a goal for your writing patterns. Bigger blogs are better, but anything smaller than 3-4 paragraphs robs the content of valuable keywords and relevant text. Again, there is not set limit for this, but this guideline should help your article contain enough material to rank well in most engines.
If each paragraph has 3-4 sentences it has a better chance of being a complete thought. 3-4 sentences should give you enough space to argue or support your point and to offer resources for further reading if necessary. Following the 3 to 4 rules in this easy to remember formula should help non-writers get started on writing good articles and help to keep ideas flowing for a rich and useful blog. It is intended to help keep you from writing ’spam’ blogs with little useful content.